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Spotlight: Golden Edge Piercing

Read More About Their Journey Golden Edge Piercing Success Story Location Wailuku, HI, USA Buddha Jewelry Partner Since 2020 Building a Community Through Curated Piercing Experiences Meet Golden Edge Piercing A Studio Built Around Creativity & Connection Located on the beautiful island of Maui, Golden Edge Piercing has created a space where jewelry, artistry, and community come together. Founded in Wailuku by piercer Makenna Kuykendall and recently expanded into a new Wailea studio, Golden Edge Piercing has become a destination for clients looking to create thoughtful, personalized piercing experiences. With a cozy vintage-inspired aesthetic and a team dedicated to education and connection, the studio offers a welcoming environment where every client can explore their own style. "Our clientele is so incredible, kind, and diverse. I really couldn't ask for better clients." Today, Golden Edge Piercing is home to two full-time piercers, a piercing apprentice, a studio manager, and two counter associates, all working together to create unforgettable experiences for their clients. Growing With Buddha Jewelry Finding the Collection That Helped Bring the Vision to Life Makenna first began carrying Buddha Jewelry in 2020 while piercing at Soular Tattoo in Lahaina. After Kat and Rion visited the studio and introduced her to the collection, she immediately saw the potential. "I knew this is exactly what the studio needed. The collection is so diverse with affordable basics and large fancy pieces, I am a one-stop-shop girlie." As Golden Edge grew, so did its partnership with Buddha Jewelry. Today, nearly the entire collection is represented in the studio, giving clients access to everything from everyday essentials to statement-making pieces. 90% of Golden Edge's jewelry case is Buddha Jewelry. THE IMPACT OF GOING ALL IN Transforming Jewelry Sales Through Choice and Curation When Makenna committed to carrying a larger selection of Buddha Jewelry, she saw an immediate change. Buddha Jewelry now represents approximately 85–90% of Golden Edge's jewelry sales, with core basics becoming some of the studio's strongest performers. The expanded collection has also transformed the way clients approach jewelry. Instead of choosing a single replacement piece, clients are inspired to build personalized curations and explore new possibilities. "My sales skyrocketed when I committed to carrying the majority of the collection." RESULTS & BUSINESS IMPACT 85–90% of jewelry sales come from Buddha Jewelry 98% of their clients choose solid gold over any other material 3x increase in average order value over the last two years
Shop all jewelry STUDIO GALLERY HELPING CLIENTS DISCOVER THEIR STYLE More Than Jewelry, It’s a Journey At Golden Edge, jewelry is an extension of the piercing experience. Clients are encouraged to explore different combinations, experiment with color, and build collections that feel uniquely their own. Nearly every client chooses solid gold, drawn to the craftsmanship, longevity, and timeless appeal of Buddha Jewelry. Many clients return every 4–6 weeks for downsizes, new piercings, and additional pieces to continue building their curations. "Buddha Jewelry has made working with jewelry so fun for myself and gives clients so many options. The possibilities are endless." Lula Babe Eternal Honu Cascade Infinity HELPING CLIENTS DISCOVER THEIR STYLE Studio Best Sellers "Buddha Jewelry has taught me so much. Not just about jewelry, but about integrity, confidence, and community. They make me feel seen and important, and those are things that directly affect my clients' experience for the better." Makenna KuykendallBUILDING COMMUNITY THROUGH COLLABORATION Celebrating Maui Through Jewelry Buddha Jewelry has played an important role in Golden Edge's community involvement, including two special trunk shows. The first celebrated the launch of the Maui Love Collection, creating a meaningful experience for the community and honoring Makenna's connection to the island. The second celebrated the opening of the Wailea studio, bringing the full Buddha Jewelry collection directly to clients. "It was so cool to have the entire collection at my clients' fingertips and see what people were naturally drawn to." Through these collaborations, Golden Edge Piercing has been able to support Maui, celebrate local clients, and create meaningful connections through jewelry. EXPLORE THE COLLECTION EMPOWERING THE TEAM Confidence Through Education The Golden Edge team has embraced selling solid gold by focusing on education and storytelling. Rather than simply selling jewelry, the team helps clients understand the value of investing in pieces designed to become part of their everyday lives. The team also leads by example, with many employees wearing Buddha Jewelry on their own ears and sharing their personal styling journeys with clients. "We let the jewelry speak for itself by trying one piece. They always come back for more." MAKENNA’S ADVICE Take The Leap "Just take the plunge. You will find the biggest impact going big and not starting with just a few pieces." Makenna encourages studios to invest in a strong foundation of jewelry rather than starting small. A thoughtfully curated collection gives clients options, creates excitement, and allows them to discover their own style. "Get yourself a solid three blocks and people's eyes will go straight to them." styling the displays Creating Inspiration Through Color Makenna's approach to merchandising is all about helping clients imagine what is possible. The Golden Edge display is curated by color and style, featuring: Dedicated basics sections with prongs, disks, and beads Grouped textures and silhouettes Dedicated diamond displays Full color blocks to inspire unexpected combinations Monthly ear curations highlighting new styling possibilities "Having at least a full block of each color helps draw people in and even branch out into things they may not have done before." Makenna refreshes her displays frequently, moving pieces around and bringing new energy into the case to keep clients inspired.READY TO GROW YOUR JEWELRY COLLECTION? Bring the Buddha Jewelry experience to your studio. Become a wholesale partner Every studio's journey is unique, but the goal is the same: creating exceptional experiences for every client who walks through the door. From everyday essentials to statement pieces, we're here to help you build a collection that inspires confidence, creativity, and lasting connections.
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